The business marketplace is bustling with competition to get in front and gain customers more than the rest. With the online marketplace being crowded as well, the possibilities for one’s business or brand’s promotion online now has endless possibilities. Therefore, marketing agencies are now in constant search for tactics that actually work and buy more engagements for the various posts published on the various social media platforms like Twitter and Instagram. Here we will see five major marketing strategies that involve the use of hashtags; but which actually works.
- Create your brand’s signature using a brand hashtag
Your business is or your brand is sure to promote a certain product or service with a unique feature that makes your brand or business stand out from the rest. Take this uniqueness and turn it into hashtags. With the usage of hashtags becoming popular day by day, your brand or business will get a boost in fame with its own set of unique hashtags.
- Use the call-to-action hashtags
Hashtags such as #talk, #share, #like, #likeit, etc. are the ones that give out a request for an action to be performed. On seeing posts with such hashtags, users tend to like, share, comment or even follow your profile. On social media ever engagement counts and the more you get, the more they are better.
- Make effective use of the trending hashtags
When a particular hashtag is used several times in various posts, it becomes a trending one. And people tend to keep on using what is trending. When you publish your posts, be sure to include them too!
- Make effective use of the chat hashtags
Chat hashtags are effective and popular in Twitter, a social media platform which is widely popular. Using these types of hashtags, users communicate their minds out through tweets. Since they represent current topics, they will have a wider reach too!
- By using content related hashtags
Content related hashtags are those which only relate to the content specified in a particular post. For example, if the post is on a dish from a restaurant, then their hashtags might even include the ones related to eating, dining, etc. Content related hashtags tend to give the post you publish a wider reach and better chances for engagements from the users. And as always, engagements on posts are always good.