Building a Successful Instagram Strategy: Setting Goals and Measuring Success

Building a successful Instagram strategy is not simply about taking pictures. To succeed, you have to get creative with your content and think critically about your goals. Instagram is a social media platform that is constantly evolving and changing, so it makes sense to go out of your way to ensure that you’re staying up-to-date on the strategies necessary for success. To buy instagram followers can help you reach a wider audience and build your brand.

Here are a few tips to ensure that you’re setting up your account to thrive.

Know your goals

Do you want to sell a product or service? Do you want to get your name out there? Or are your goals more personal, like increasing engagement and community involvement? How do you want to measure success in relation to a growing Instagram account? Take some time to reflect on how.

Set realistic expectations

If you’re a startup company, are you expecting to gain 10,000 followers in the first three months? The likelihood of that occurring is slim. Instagram is not an overnight success story; it takes time and a lot of hard work. Having said that, you can still set reasonable goals for yourself that, when achieved, will be a testament to all of your hard work.

Be authentic

It’s really important that you’re 100 percent yourself on Instagram. This is your personal space, so it’s not only okay to post a photo of yourself at a ball game; you should be showcasing what makes you special and unique. If it’s your passion for shoes, go ahead and post a photo of your newest purchase. If you’re into something specific, let your followers know. Don’t be afraid to get creative with your content.

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Think creatively

Instead of posting the same photo all of the time, vary it up. Picture different settings, different people, and different things to help your audience connect with you. Try taking shots from a distance, or get close-up. Show off your sense of humor. Try to be as diverse as possible with your content and you won’t have any trouble grabbing your audience’s attention.


Don’t just post a great picture and then disappear for a week. Make sure you’re answering comments and responding to questions, so that you’re keeping your audience engaged.

Be creative with your hashtags

You have to be creative and think outside of the box to make sure that people are searching on Instagram for whatever it is you’re putting out there. The hashtags you use can make a big difference in the success of your account.

Be consistent

It’s important that you’re consistent with the content you post and keep your followers hooked. One photo can only go so far. You have to stay connected with your audience on a consistent basis and make sure they’re getting the same content they love.